Our Approach To Business Development
Our Approach To Business Development
Visioning Your Success + Understanding Your Ideal Client
We guide you through an in-depth visioning exercise to map out where you want your business to be one year from now—and five years beyond that. Together, we identify what steps you need to take today to achieve those future milestones. By reverse-engineering your goals, we ensure every decision aligns with your vision.
We work with you to create a detailed client avatar, identifying exactly who you’re here to serve. By defining their demographics, preferences, and behaviours, we help you tailor your offerings and messaging to resonate with the people who matter most.
Designing the Customer Journey
We collaborate with you to map out every touchpoint in your customer’s journey—from how they discover you, to what they see on your website, to how they refer others. By crafting unique, personalized experiences, we ensure your clients feel connected to you at every step.
Leveraging the PVP Index to Align Decisions with Your Goals
We use a proven method to prioritize your services based on three key factors:
Personal Fulfillment: How much joy the work brings you.
Value to the Market: The impact your services have.
Profitability: The financial return of each offering.
By scoring each service, we uncover where your energy and focus will create the greatest results.
Your website is your digital storefront, and we make sure it reflects your goals and values. Together, we:
Create a hero section with a clear call to action.
Highlight your social proof through reviews and testimonials.
Keep your website fresh and engaging with live updates and consistent branding.
For established businesses, we provide ongoing support to ensure you’re making strategic decisions and staying on track. Whether it’s crisis management or fine-tuning your strategy, we’re here to keep you moving forward.